Magnetik Seoul.

Seoul and the Korean trend as strategic tools for competitiveness

An analysis and decision support mission designed for leaders facing accelerating innovation cycles and market saturation.

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Leaders inspired by Latitude37

MAGNETIK SEOUL® transforms the observation of Korean models into operational decisions. Structured by Innovactions and operated in partnership with Latitude37 in Seoul, the offering combines strategic framing, on-the-ground immersion, and actionable recommendations.

Discuss your issues about Korea.

An environment that demands faster and better-informed decisions

In markets characterized by:

Shorter innovation cycles
Increased pressure on differentiation
International competition intensifies
Consumers are increasingly influencing decisions

Access to advanced ecosystems is becoming a strategic lever. Seoul is now one of the most dynamic environments in the world for retail, beauty, luxury and lifestyle.

A consulting mission, not an inspiration trip

MAGNETIK SEOUL® is structured as a strategic mission integrated into your business roadmap.

Immersion is a tool for analysis, not an end in itself. Each program is built around clearly defined objectives: growth, repositioning, product innovation, retail transformation, or investment optimization.

Translating weak signals into structural decisions

We identify future trends to inform your decision-making.

Identify the transferable models

We discuss together the approaches to consider in your specific context.

Prioritize the areas of action

Together, we select the main and secondary tracks.

Launch the operations

With your teams, implement the plan and the selected actions.

METHODOLOGY

A structured three-phase approach

Defining priority issues
Alignment with the corporate roadmap
Construction of a customized analysis grid

Strategic framework

A tailored approach based on your specific issues.
Meetings with key players
Identification of differentiating models
Transposability analysis

Immersion & field analysis

Structured Strategic Report
Prioritized operational recommendations
Implementation support if needed

Formalization & activation

An international strategic partnership

Innovations, Management and transformation

Innovactions structures and manages the mission. The firm ensures strategic coherence, translates lessons learned from the field, and integrates them into your investment and transformation decisions. Christophe is a master of transformation strategy.

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Latitude37, Korean Market Expertise

Based in Seoul, Latitude37 provides privileged access to the Korean luxury, beauty, and lifestyle ecosystem. Its founder, Xavier Dufoix, a former executive at international brands, combines strategic expertise with a deep understanding of local practices.

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Modular solutions adapted to your strategic maturity

Executive immersions (2 to 5 days)

For CEOs, executive committees and strategic management.

Targeted themed tours (1 to 2 days)

Retail, luxury, beauty, innovation, customer experience.

Market presentations & analyses

Strategic sessions in person or remotely.

In-depth analytical reports

Structured deliverables with prioritized recommendations.

Meet our expert

Xavier Dufoix

Founder in Korea of the agency Latitude 37 (and co-founder in France of Beauty Motion) , his energy is dedicated to serving brands in the luxury, fashion and beauty sectors.

Contact the expert

Let's discuss your project

We support you in implementing your brand in Korea.

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