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MAGNETIK SEOUL®

Seoul and the Korean trend as strategic tools for competitiveness

An analysis and decision support mission designed for leaders facing accelerating innovation cycles and market saturation.

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Retail innovation

MAGNETIK SEOUL® transforms the observation of Korean models into operational decisions. Structured by Innovactions and operated in partnership with Latitude37 in Seoul, the offering combines strategic framing, on-the-ground immersion, and actionable recommendations.

Discuss your issues about Korea.
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Un environnement qui exige des décisions plus rapides et mieux informées

In markets characterized by:

  • Shorter innovation cycles

  • Increased pressure on differentiation

  • International competition intensifies

  • Consumers are increasingly influencing decisions

 

Access to advanced ecosystems is becoming a strategic lever. Seoul is now one of the most dynamic environments in the world for retail, beauty, luxury and lifestyle.

Our vision

In a world where innovation cycles are accelerating and markets are becoming saturated, understanding before others becomes a decisive advantage. MAGNETIK SEOUL® transforms Seoul into a true strategic management tool for decision-makers.

A consulting mission, not an inspiration trip

MAGNETIK SEOUL® is structured as a strategic mission integrated into your business roadmap.

 

Immersion is a tool for analysis, not an end in itself. Each program is built around clearly defined objectives: growth, repositioning, product innovation, retail transformation, or investment optimization.

Translating weak signals into structuring decisions

We identify future trends to inform your decision-making.

Identify the transferable models

We discuss together the approaches to consider in your specific context.

Prioritize the areas of action

Together, we select the main and secondary tracks.

Launch the operations

With your teams, implement the plan and the actions selected.

METHODOLOGY

A structured three-phase approach

  • Defining priority issues

  • Alignment with the corporate roadmap

  • Construction of a customized analysis grid

Strategic framework

1

  • A tailored approach based on your specific issues.

  • Meetings with key players

  • Identification of differentiating models

  • Transposability analysis

Immersion & field analysis

2

  • Structured Strategic Report

  • Prioritized operational recommendations

  • Implementation support if needed

Formalization & activation

3

An international strategic partnership

Innovactions, Pilotage et transformation

Innovactions structures and manages the mission. The firm ensures strategic coherence, translates field lessons learned, and integrates them into your investment and transformation decisions.

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Latitude37, Expertise du marché coréen

Based in Seoul, Latitude37 provides privileged access to the Korean luxury, beauty, and lifestyle ecosystem. Its founder, Xavier Dufoix, a former executive at international brands, combines strategic expertise with a deep understanding of local practices.

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Modular solutions adapted to your strategic maturity

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Executive immersions (2 to 5 days)

For CEOs, executive committees and strategic management.

Targeted themed tours (1 to 2 days)

Retail, luxury, beauty, innovation, customer experience.

Market presentations & analyses

Strategic sessions in person or remotely.

In-depth analytical reports

Structured deliverables with prioritized recommendations.

Let's discuss your upcoming immersion in Korea.

The first conversation is often the one that changes everything.

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